YETI Coolers & Drinkware
Growing up, brothers, Ryan and Roy Seiders always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with their teacher-turned-entrepreneur-father. They were raised with an appreciation for wild game, unfamiliar territory, and high-quality gear. But the coolers available at the time just weren’t up to their outdoor adventures – the handles would break, the latches would snap off, and the lids would cave in. Not only was it a hassle to replace the coolers after each season, but also the cheaply built, ordinary ice chests were limiting the brothers good times - And that frustration led them to a solution.